If you’re a fan of fast cars, wild stunts, and adrenaline-pumping races, chances are you’ve come across Cleetus McFarland, the YouTube sensation known for his crazy automotive adventures. Cleetus, whose real name is Garrett Mitchell, has transformed his love for cars into a thriving business, building an empire that spans from YouTube to live events, and even his own racetrack. By 2024, Cleetus McFarland’s net worth is estimated to be in the millions, making him one of the most successful content creators in the automotive world.
Let’s dive into how Cleetus built his wealth and established himself as a force in the car community.
Starting with YouTube: Cleetus McFarland’s Rise to Fame
Cleetus McFarland’s journey to becoming a YouTube superstar started with his passion for cars and a natural flair for entertaining. While attending the University of Tampa, where he studied marketing, Cleetus began making YouTube videos as a hobby, blending humor with his love for anything automotive. His early content was lighthearted, but it quickly gained traction when he introduced the character “Cleetus McFarland”—a laid-back, car-loving persona known for his American flag hat and funny catchphrases.
The character struck a chord with viewers, especially those who shared his love for fast cars and wild car builds. His ability to entertain while also showcasing impressive mechanical skills brought in millions of views. Soon, Cleetus’ channel exploded in popularity, amassing a large subscriber base and becoming a go-to source for car enthusiasts.
YouTube Revenue: Cleetus’ main source of income in the early days was through YouTube ads. With millions of subscribers and consistent uploads, Cleetus now generates a steady stream of revenue from the platform. Each of his videos garners hundreds of thousands, if not millions, of views, significantly boosting his earnings through YouTube’s ad system. In addition, Cleetus has been able to leverage his massive audience for lucrative sponsorship deals and brand partnerships.
Building the Cleetus McFarland Brand
What makes Cleetus McFarland unique is how he turned a YouTube channel into a fully-fledged brand. He’s not just a content creator—he’s created a lifestyle that fans connect with. This has allowed him to expand beyond YouTube into other profitable ventures.
One of Cleetus’ most successful business ventures has been his merchandise line. His online store features everything from branded T-shirts and hats to stickers and accessories, all showcasing his logo or iconic catchphrases. Fans love to represent their favorite automotive YouTuber, and his merchandise has become a major revenue stream. The combination of a loyal fanbase and high demand for his branded products has made this a crucial part of his growing empire.
Freedom Factory: Owning a Racetrack
A defining moment in Cleetus McFarland’s career came in 2020 when he bought his own racetrack, Freedom Factory, located in Bradenton, Florida. This bold move was a game-changer, both for his personal brand and his financial success. The Freedom Factory is not just a filming location for his YouTube videos—it has become a hub for live events and a symbol of Cleetus’ passion for cars.
By hosting races, burnout competitions, and other automotive events, Cleetus has turned Freedom Factory into a profitable venture. Fans flock to the racetrack for live events, and the excitement around these events continues to grow. Ticket sales, event sponsorships, and merchandise sales during these events have added significantly to Cleetus’ income. Owning the Freedom Factory has allowed him to monetize his content in new ways, making it a pivotal part of his overall business model.
Cleetus and Cars Events
Beyond the Freedom Factory, Cleetus has expanded into creating Cleetus and Cars, a series of live events that attract car enthusiasts from all over the country. These events combine drag races, burnout contests, and car shows, providing an exciting experience for both participants and fans. Cleetus uses these events not only to engage with his audience in person but also to generate revenue through ticket sales, sponsorships, and event merchandise.
The success of Cleetus and Cars has cemented Cleetus McFarland as more than just a YouTuber—he’s now an event organizer and a key figure in the car community. These events have become a significant source of income, and their growing popularity ensures that Cleetus has yet another stream of revenue beyond his YouTube content.
Brand Partnerships and Sponsorships
As Cleetus’ influence has grown, so has the number of opportunities for brand partnerships and sponsorships. Given his massive fanbase, especially within the car enthusiast community, automotive brands are eager to work with him to reach their target audience. Cleetus has collaborated with various companies, including performance car parts manufacturers, tools brands, and automotive services, helping him further increase his earnings.
These sponsorships not only bring in extra revenue but also reinforce Cleetus’ credibility within the automotive world. By aligning with trusted brands, Cleetus has solidified his role as a respected figure in the industry, adding to his overall success.
Cleetus McFarland’s Net Worth in 2024
By 2024, Cleetus McFarland’s net worth is estimated to be in the millions, thanks to his diversified business model. His income streams include:
YouTube ad revenue
Merchandise sales
Freedom Factory events
Cleetus and Cars live events
Sponsorships and brand partnerships
Each of these elements contributes to his growing empire, making Cleetus McFarland one of the most successful automotive influencers today.
What’s Next for Cleetus McFarland?
Looking ahead, it’s clear that Cleetus McFarland shows no signs of slowing down. With his expanding brand, thriving live events, and ownership of the Freedom Factory, Cleetus has positioned himself for continued success. His ability to innovate and diversify his content ensures that his influence—and net worth—will continue to grow.
In the future, we can expect to see more Freedom Factory events, even larger Cleetus and Cars shows, and perhaps new business ventures as Cleetus continues to explore new ways to engage with his audience and expand his empire.
Conclusion
Cleetus McFarland’s rise from a YouTube content creator to a powerhouse in the automotive world is nothing short of impressive. Through a combination of YouTube success, live events, smart business decisions, and a passion for cars, Cleetus has built an empire that continues to thrive in 2024. His net worth is a reflection of his hard work, creativity, and ability to turn his love for cars into a booming business.
As Cleetus continues to push the boundaries of what’s possible in the automotive world, his empire—and net worth—will undoubtedly keep growing, inspiring car lovers everywhere to dream big.
